MASTER OF SCIENCE (MS) IN
Marketing

Online

Program Overview

In increasingly competitive industries with consumers who are more educated and engaged than ever, companies value expertise in marketing. Set yourself apart with a master’s degree in Marketing.

  • Program Format

    Online
  • Credit Hours

    30
  • Tuition Per Hour

    $420

Successful business strategy starts with a solid marketing plan

The faculty who teach in this program are the same faculty who teach on UA’s main campus, and they have earned a reputation as leaders and experts in business education. Students can select electives to tailor their curriculum to their personal career goals. Coursework includes many essential certifications for today’s marketing practices.

The University of Alabama’s online master’s is AACSB accredited, which is the benchmark of quality worldwide and is widely sought after by business schools. Less than five percent of institutions worldwide have earned this achievement.

  • Application DeadlineApplications accepted year round
  • Fees$250 Culverhouse graduate fee (per course)
  • RankingRanked 10th for best online graduate business programs by U.S. News & World Report (2020)
  • Other Program Specifics*Test scores are waived for Spring 2021 semester applications

Curriculum

The online MS in Marketing program consist of 30 hours of coursework, including a number of electives to tailor coursework to needs of individual career goals. Students will have the option of completing a capstone project where they can apply course concepts to work assignments to practice the skills they’ve learned.

Please note that courses are subject to change.

Required Courses (12 hours)

  • MKT 530 Advanced Marketing Analysis
  • IBA 555 Global Market Management
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project

Elective Course (3 hours)

  • Any 500 level elective available with advisors approval

Marketing or Management Electives (15 hours)

  • GBA 525 Business Policy
  • IBA 550 Global Business
  • IBA 560 Advanced Import/Export Strategy
  • MGT 517 Leadership and Ethics
  • MKT 510 Product Design and Marketing
  • MKT 540 Introduction to Digital and Social Media Marketing
  • OM 525 Effective Quality Management

Admission

Admission to the MS in Marketing program requires the following, regardless of educational background or employment experience:

  • Minimum undergraduate GPA of 3.0
  • Minimum GMAT score of 500 or GRE score of 300*
  • Statement of Purpose
  • Resume
  • Three letters of recommendation

*Test scores are waived for Spring 2021 semester applications.

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Contact Us

Program Information

Jenna Hearing
Admissions Counselor
(800) 467-0227
jennah.bama@ua.edu

Admissions Information

Bama By Distance Student Services
(800) 467-0227
uadistance@ua.edu

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