Curriculum - MS in Marketing

The online MS in Marketing program consist of 30 hours of coursework, including a number of electives to tailor coursework to needs of individual career goals. Students will have the option of completing a capstone project where they can apply course concepts to work assignments to practice the skills they’ve learned.

Required Courses (12 hours)

  • MKT 530 Advanced Marketing Analysis
  • IBA 555 Global Market Management
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project

Marketing or Management Electives (15 hours)

  • GBA 525 Business Policy 
  • IBA 550 Global Business 
  • IBA 560 Advanced Import/Export Strategy
  • MGT 517 Leadership and Ethics
  • MKT 510 Product Design and Marketing
  • MKT 540 Introduction to Digital and Social Media Marketing
  • OM 525 Effective Quality Management

Elective Course (3 hours)

  • Elective course approved by the program coordinator 

Please note that courses are subject to change.