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Curriculum - MS in Marketing, specialization in Marketing Analytics

The online MS in Marketing with a specialization in Marketing Analytics program consist of 33 hours of coursework. Students will complete online classes in marketing analysis and data mining.

Marketing Courses

  • MKT 530 Advanced Marketing Analysis
  • IBA 550 Global Business
  • IBA 555 Global Marketing Management
  • IBA 560 Advanced Import/Export Strategy
  • MKT 596 Capstone Project
  • Marketing Elective

Statistics Courses

  • ST 560 Statistical Methods
  • ST 521 Statistical Data Management
  • ST 522 Advanced Statistical Data Management
  • ST 531 Data Mining I
  • ST 532 Advanced Data Mining

Please note that courses are subject to change.