Curriculum - MS in Marketing, specialization in Marketing Analytics
The online MS in Marketing with a specialization in Marketing Analytics program consists of 33 hours of coursework. Students will complete online classes in marketing analysis and data mining.
- MKT 530 Advanced Marketing Analysis
- IBA 550 Global Business
- IBA 555 Global Marketing Management
- IBA 560 Advanced Import/Export Strategy
- MKT 596 Capstone Project
- Marketing Elective
- ST 560 Statistical Methods
- ST 521 Statistical Data Management
- ST 522 Advanced Statistical Data Management
- ST 531 Data Mining I
- ST 532 Advanced Data Mining
Please note that courses are subject to change.