Curriculum - MS in Marketing, concentration in Digital and Social Media

The online MS in Marketing with a concentration in Digital and Social Media requires 30 credit hours, including a number of electives that tailor coursework to the needs of your individual career goals. Students will complete a capstone project where they can apply course concepts to work assignments and practice the skills they’ve learned.

Required Courses (12 hours)

  • MKT 530 Advanced Marketing Analysis
  • IBA 555 Global Market Management
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project

Concentration Requirements (9 hours)

  • MKT 540 Introduction to Digital/Social Media
  • MKT 542 Digital/Social Media Analytics
  • MKT 543 Advanced Digital and Social Media

Marketing Electives (6 hours)

  • MKT 510 Product Design and Marketing Strategy
  • IBA 550 Global Business
  • IBA 560 Advanced Import/Export Strategy

Elective Course (3 hours)

  • Elective course approved by the program coordinator 

Please note that courses are subject to change.