Online and Distance Degrees > Degree Programs > MS in Marketing, concentration in Digital and Social Media

MASTER OF SCIENCE (MS) IN
Marketing, concentration in Digital and Social Media

Online

Program Overview

Companies across a variety of industries use social media and other digital outlets to attract and communicate with customers. Give yourself a competitive edge with a Master of Science in Marketing, concentration in Digital and Social Media.

Program Format
Online
Credit Hours
30
Tuition Per Hour
$420

Elevate Your Digital Strategy

Though coursework is 100% online, it is taught by the same faculty who teach in the main campus program. Upon graduation, you’ll have earned a master’s from one of the top business schools in the country.

The University of Alabama’s online master’s is AACSB accredited, the benchmark of quality worldwide and widely sought by business schools. Less than five percent of institutions have earned this achievement.

Application DeadlineApplications accepted year round
Fees$250 Culverhouse graduate fee (per course)
RankingRanked 10th for best online graduate business programs by U.S. News & World Report (2020)
Other Program Specifics*Test scores are waived for Spring 2021 semester applications

Curriculum

The online MS in Marketing with a concentration in Digital and Social Media requires 30 credit hours, including a number of electives that tailor coursework to the needs of your individual career goals. Students will complete a capstone project where they can apply course concepts to work assignments and practice the skills they’ve learned.

Please note that courses are subject to change.