Overview – MA in Advertising and Public Relations, concentration in Marketing Communication Management

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Program at a Glance

Delivery Format - Online

Number of Credit Hours - 30

Tuition per Hour - $420

Fees - IBA/MKT courses $250 Culverhouse graduate fee (per course)

Application Deadline - Priority deadline of June 1 for fall cohort. Priority deadline of November 1 for spring cohort.

Programs, courses and tuition subject to change.

Elevate Your Ability and Accelerate Your Career

From impression management to brand awareness and marketing, all aspects of the science of communications are important. Members of corporate leadership are increasingly seeing the value in strategic communication in this information age. The online Master of Arts in APR from The University of Alabama offers you a unique way to equip yourself for the leadership level in your career.

Faculty with decades of professional and research expertise in advertising, marketing and public relations have collaborated to develop our program. The curriculum will give you advanced knowledge in creating and managing persuasive communication in order to prepare you for success. It will bolster your media competency and enhance your understanding of communication integration, leadership and ethics, data interpretation and audience engagement. With online coursework, you can continue to gain valuable work experience while you earn a degree to complement your career.

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