Curriculum - MA in Advertising and Public Relations, concentration in Marketing Communications Management

The 30-hour online master’s degree will help create ethically-grounded, globally-aware and business-savvy thought leaders. The program focuses on data-driven strategic planning and understanding the current landscape driving the integration of advertising, public relations and marketing. The curriculum will help you learn to communicate with employees, clients, consumers and their communities to help the organization reach their business and communication goals.

Coursework will include such topics as integrated communications, global marketing management, advanced marketing analysis, digital & social media and brand & reputation communication strategy.

Foundation Classes (6 hours)

  • APR 551 Foundations of Integrated Communication
  • IBA 555 Global Market Management

Data Literacy Courses (6 hours)

  • APR 550 Analysis and Insights
  • MKT 530 Advanced Marketing Analysis

Leadership and Ethics Courses (6 hours)

  • APR 570 Ethics and Professional Development
  • APR 593 Global Communication Management

Media Competency Courses (6 hours)

  • APR 522 Media Strategy and Analytics
  • MKT 540 Introduction to Digital and Social Media Marketing

Audience Engagement Courses (3 hours-choose one)

  • APR 524 Reputation Communication Strategy
  • APR 525 Brand Communication Strategy

Capstone Course (3 hours)

APR 598 Integrated Communication Project

Please note that courses are subject to change.