Delivery Format - Online
Number of Credit Hours - 33
Tuition per Hour - $394
Fees - $250 Culverhouse graduate fee (per course)
Application Deadline - Applications accepted year round
Accreditation - Association to Advance Collegiate Schools of Business (AACSB)
Ranking - Ranked 13th for best online graduate business programs by U.S. News and World Report (2018)
Ranked 4th for best online master's in marketing programs by TheBestSchools.org (2018)
Ranked 1st for most affordable online marketing master's degree by SR Education Group (2017)
Programs, courses and tuition subject to change.
Through the online MS in Marketing, specialization in Marketing Analytics from The University of Alabama, you can learn the analytical skills you need to stay ahead in an ever-changing and competitive field from one of the best business schools in the country. Not only that, UA is a leader in data management and analytics education. The online format allows you to learn from the same on-campus faculty who are leading the nation in this area.
This degree program will teach you to evaluate marketing campaigns based on a myriad of data - a skill set that is much-needed in our current workplace. You will also develop other critical skills such as communication and time management. Along with traditional marketing courses like Product Design Marketing Strategy and Global Market Management, you will also take courses such as Data Mining and Advanced Marketing Analysis.
The University of Alabama's online master's is AACSB accredited, which is the benchmark of quality worldwide and is widely sought after by business schools. Less than five percent of institutions worldwide have earned the achievement.