Delivery Format - Online
Number of Credit Hours - 33
Tuition per Hour - $367
Fees - $250 Culverhouse graduate fee (per course)
Application Deadline - Applications accepted year round
Accreditation - Association to Advance Collegiate Schools of Business (AACSB)
Ranking - Ranked 14th for best online graduate business programs by U.S. News and World Report
Programs, courses and tuition subject to change.
According to an article by Forbes Magazine, “If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space.”
Through the online MS in Marketing with a specialization in Marketing Analytics from The University of Alabama, you can learn the analytical skills you need to stay ahead in an ever-changing and competitive field from one of the best business schools in the country. This degree program will teach you to evaluate marketing campaigns based on a myriad of data - a skill set that is much-needed in our current workplace. You will also develop other critical skills such as communication and time management.
Along with traditional marketing courses such as Marketing Project Management and Global Market Management, you will take classes such as Advanced Marketing Analysis and Data Mining. Courses are offered completely online campus visits are not required for this program. Not only that, UA is a leader in data management and analytics education. The online format allows you to learn from the same on-campus faculty who are leading the nation in this area.
The University of Alabama’s online MS in Marketing with a specialization in Marketing Analytics is accredited by The Association to Advance Collegiate Schools of Business. AACSB accreditation is the benchmark of quality worldwide and is widely sought after by business schools. Less than 5 percent of institutions worldwide have earned this achievement.