Curriculum - MS in Marketing with a specialization in Marketing Analytics

This program consist of 33 hours of coursework. Students in the online Master's of Marketing with a specialization in Marketing Analytics program will take classes in marketing analysis and data mining.  Courses are offered completely online and campus visits are not required for this program. Below is the list of courses required of students in the program.

Marketing Courses

  • MKT 530 Advanced Marketing Analysis
  • IBA 550 Global Business
  • IBA 555 Global Marketing Management
  • IBA 560 Advanced Import/Export Strategy
  • MKT 596 Capstone Project
  • Marketing Elective

Statistics Courses

  • ST 560 Statistical Methods*
  • ST 521 Statistical Data Management**
  • ST 522 Advanced Statistical Data Management
  • ST 531 Data Mining I***
  • ST 532 Advanced Data Mining

Please note that courses are subject to change.

*ST 560 is a prerequisite for the Data Mining sequence (ST 521, ST 522, ST 531 and ST 532).
**ST 521 is a prerequisite for ST 522.
***ST 531 is a prerequisite for ST 532.